I've heard stories about how after Steve Jobs took a basic typography class, it changed the way that he looked at things.
Take a closer look at how a letter is constructed, how a dot sits on an "i", how the shape of a letter affects the form or a word, and you can appreciate how beautiful a letter really is. How well designed it is.
It's obvious to me, that this type class really helped Steve Jobs, and by extension, Apple, create computers, and phones, and other devices that were really well designed. And in some cases really beautiful. Remember the first iMacs? All in one, colorful, easy to use computers. They were everywhere. You would turn on the news and a reporter would have one sitting behind them.
And it all started with a simple type class.
Not only should type communicate, but it should hold your interest and, if successful cause an emotional reaction. Type, with the help of fonts, should feel like what it's saying.
I thought about type a lot, when putting together the new release for June 28th. Played around with mixing typefaces, how they work together. And how they would work with the images. Who would, when looking at a line or two of type, think there would be so much to think about? I may be a little nuts about type, but I think you are worth it.